WORLDVIEWS

To make sense of the world, we all create patterns of meaning.In my youth it was a tripartite division – conservatives, socialists and liberals. Not for me the Manichean approach of left/right or insider/outsider - there was always a third way. It was only in 2000, however, that I became aware of the four dimensions of grid-group theory which anthropologist Mary Douglas introduced - consisting of four very different “world views” (what she calls hierarchist, egalitarian, individualist and fatalist) which came to be known as “Cultural Theory”. I came across Mary Douglas’ theory thanks to public admin theorist Chris Hood’s “The Art of the State” (2000)

Another approach was that of cultural values – the work of people such as de Hofstede; Ronald Inglehart; Frans Trompenaars; Richard Lewis (of When Cultures Collide fame) and Richard Nesbitt a body of writing which emphasises the distinctiveness of national values most graphically illustrated in the Inglehart cultural map of the world and best explained in this brochure. Multinational companies were funding a lot of this work as they tried to understand how they could weld different nationalities into coherent and effective teams. Other companies had also been funding a lot of this work to try to get into the minds of their consumers - but international charities suddenly realised a decade or so ago could also be used to prise money out of all of us for their more altruistic purposes (see below) – a politicisation of which Adam Curtis' documentaries have made us much more aware

Those were the days when a body of literature called “path dependency ” was raising important questions about how “sticky” cultural values were…viz how difficult national behavioural traits are to change. And, just the other day, I discovered Betti’s argument that there were actually twelve ways of seeing the world (see list below)

Psychologists, sociologists, political scientists and anthropologists have approached this question of perceptions and values completely separately and at different times - making few attempts to engage one another in discussion It's such a critical issue that it's time they reached out to one another - and made the connection with the developing literature on world views

Recommended Reading

BOOKS

- Management development through cultural diversity Ronnie Lessem (1995) 
Lessem is a south african who uses the four lens of the compass to show how the 

environment governs our ways of thinking.
- When Cultures Collide – leading across cultures; Richard Lewis (1996) The book 

which introduced us to the field – and gave us marvellous vignettes of the strange 

habits of almost all countries of the world

- Spiral Dynamics – mastering values, leadership, change; Don Beck and Chris Cowan

 (1996)  with crucial explorations of the very different levels of explanation needed 

for discussions of behaviour and the values which underpin it.

- Riding the Waves of Culture – understanding cultural diversity in business Frans 

Trompenaars and Charles Hampden-Turner (1997) the Dutchman who took on de 

Hofstede’s mantle
 “The Art of the State” Chris Hood (2000)  uses Mary Douglas’ grid-group typology 

brilliantly to help us understand the strengths, weaknesses and risks of these 

various world views.
- The Geography of Thought – how westerners and asians think differently and why; 

Richard Nesbitt (2003) An American social psychologist gives a thought-provoking book
- “Way of life theory – the underlying structure of world views, social relations and lifestyles” 

– a rather disjointed and abstract dissertation by Michael Edward Pepperday (2009) an 

introduction to which is here

- Consumer Shift - how changing values are reshaping the consumer landscape (2011) 

actually much more about values and world views than it is about consumers….
-The Patterning Instinct; Jeremy Lent (2017) how worldviews develop and can change 

history 

- Cultural Evolution – people’s motivations are changing, and reshaping the world ;

 Ronald Inglehart (2018)  a political scientist who has been at the heart of discussion 

about cultural values for the past 50 years – and the book and this article summarised 

that work.
- Twelve Ways of Seeing the World  M Betti (2019 Eng – original German 2001) a 

curious book based on the work of Rudolf Steiner
- The Web of Meaning ; Jeremy Lent (2021) an important follow up to his 2017 book
- Theories of International Relations ed R Devetak and J True (6th ed 2022)
- Foundations of International Relations ed S McGlinchey et al 2022
- The Battle for Britain – crises, conflicts and the conjunctures  John Clarke 2023


ARTICLES
- Wicked Problems and Clumsy Solutions ; Keith Grint (2008) a short very useful article 

by an academic
- Common Cause – the case for working with our cultural values  (2010) 

a useful little manual for charities
- Finding Frames – new ways to engage the UK public (2010) ditto
- A Cultural Theory of Politics ” (2011) a short article which shows how the 

grid-group approach has been used in a range of disciplines
- Grid, group and grade – challenges in operationalising cultural theory for 

cross-national research (2014) is a very academic article although its comparative 

diagrams are instructive

- Britain’s Choice – common ground and divisions in 2020s Britain (More in Common

 2020) a detailed picture of the british people and their values these days