The
ice and cold (minus 20 during the nights and minus 14 during
daytime) are huge incentives to curl up with a good book (or documentary). The “Century of the self” documentary series I
covered in my last post resonates with me – not least because it throws light
on the huge changes which were taking place as I was growing up….
I
was in my mid-teens when Vance Packard’s The
Hidden Persuaders (1957) began to make waves and I do remember the excited
talk, in the aftermath of the Korean war, of “brainwashing” techniques……This article
nicely captures the debates of the time – and JK Galbraith’s The New
Industrial State (1967) confirmed the view of our generation that large
companies basically gave us what they considered good for them – rather than
for us….
The
youthful rebelliousness of that period, I have to confess, left me behind. What
I hadn’t realized was the role encounter groups then played in the direction young
American activists took post-1968 when they became disillusioned with political
action – and turned instead to personal or group therapy as a new form of
politics. Social change, for this generation, was apparently to take place by osmosis – rather than through political
parties. I was certainly aware of “flower power” in the 60s but missed its
(alleged) “social edge”.
Where
the documentary is perhaps more convincing is in its portrayal of the concern
of the corporate world that the “live for today” attitude of that generation was
threatening the impetus generated by the second world war for higher living
standards…and how psychologists and social scientists were enrolled to deliver -
through focus groups - a sophisticated understanding of the new individualism –
and how it could be corralled for corporate interests…
The
Protestant ethic may have been dismantled at one level (with its notion, for
example, of “saving for the future”) but at another it was arguably being
reinforced – as the new breed of “modern” social scientists (such as myself)
were given the tools to question and ridicule the thinking of the generation
which had emerged successful from the ravages of the second world war ….
Of
course young people have been rebelling against their elders since eternity –
but this time there were some huge differences –
- We
had just emerged from the world’s biggest killing spree
- With
mass industrial methods finely tuned
- Social
science departments were being founded everywhere
- Student
numbers started lift off – from less than 10% of the relevant age group to more
than 50% within a generation
Scores
of cheap books whose titles blazed with the phrase “What’s wrong with..……?” gave
us in this period the same sort of discontent
in our civic lives which we were being encouraged to exhibit in our consumer
selves….So now each of us has our direct line, if not to God then to “the
truth” as revealed in whichever of the hundreds of thousands of books (or
blogs) vying for our attention gets through our defences….
”Modernisation”
became the slogan of the 60s – and still resonates today as we continue to dismantle all that went before…..even as it is postmodernism which
legitimises so many different ways to make sense of the world